H&M Conscious Collection

H&M released it's 2nd Conscious Collection on Thursday as a part of its efforts to create a more sustainable fashion future. The line boasts eco-friendly pieces with an increased use of chemical-free, organic cotton. The collection aims to reduce H&M's impacts on the environment without sacrificing style. Just in time for Earth Day, here's the 2012 Conscious Collection, starting from $9.95.

 Conscious Collection Look Book
(View the entire collection)

Powder Pink Pattern Skirt $9.95 with Natural White Creped Chiffon Blouse $9.95

Look #1: Light Blue Shirt $9.95 with Mint Shorts $29.95
Look #2: Shirt $24.95 with Linen Chinos $34.95

Coral Pink Lace Top $14.95 with Lace Pencil Skirt $14.95

Look #1: Blazer $49.95 with Linen Chinos $34.95
Look #2: Printed Pattern Shirt $29.95 with Woven Beige Pants $34.95

Powder Pink Pattern Dress $14.95

Exclusive Conscious
(more expensive, glamour pieces)

Purple Dress $59.95

Black Floral Dress 69.95

Neon Yellow $79.95

Turquoise Jacket $59.95 with Shorts $24.95

Light Gray Dress $299

Images courtesy of H&M.

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