Lana Del Rey for H&M

     First came the nails & the Mulberry bag inspired by the singer, now here comes the ad campaign featuring Lana Del Rey. Announced this morning, the songstress has signed on to appear in the Fall/Winter campaign for H&M. H&M's upcoming fall collection channels Lana's style with a "L.A. Noir" inspiration.

Sneak Peek:

This isn't Lana's first foray into the fashion world. Here's her past British Vogue cover:

And...accompanying designer Joseph Altuzarra to the year's Met Gala

What's next? We hope a tour!